Corporate Finance

The course discusses the basic principles of finance (the opportunity cost of capital, the net present value concept, risk and return tradeoff, portfolios and diversification), as well as the theoretical basis for financial decision making. It also includes comparisons of the U.S. and the Russian financial systems.

Konstantin Kontor,
AIBEc Professor

Certificate in Marketing

Purpose of the Certificate in Marketing

This Certificate suits both the marketing professionals who have extensive experience in the area, and for those just starting their career in marketing. To this end, the Certificate allows choosing from a wide variety of marketing courses taught by the Russian and international professional marketing practitioners.

Components of the Certificate in Marketing

To complete the requirements for the Certificate in Marketing, students must complete five of the following courses (Courses Principles of Marketing and Financial Accounting are obligatory):

Principles of Marketing

The course provides an overview of the basic concepts of classic and modern marketing and studies the role of marketing in a modern international business.

Financial Accounting

Introduction to the recording of business transactions and interpretation of financial statements, emphasizing US GAAP.

Sales Leadership

This course is structured as a series of facilitated workshops, a.k.a. “dives”. Sales Leadership is about how to influence others to buy. It is about you, about the selling skills you possess and about skills you need to gain.

Marketing Research

This course provides students with knowledge of many marketing research techniques such as market sampling, designing a marketing questionnaire and many others. Students are required to do a project in which they research a product or service in Russia, using the research methods they have learned.

Principles of Advertising

This course introduces you to the fundamentals of advertising and covers the historical, economic and social aspects of advertising.

Marketing Communications

This course examines advertising, sales negotiations and other issues of modern marketing. The course is extremely interactive and a significant portion of the class is devoted to business games, presentations, and other training activities.

Personal Marketing

The course provides essential practice of presenting and promoting oneself on the labor, corporate and professional markets as well as in any other social exposure fields.

Public Relations and Social Networking

The course discusses current issues in the media, PR and social networking. It compares western thinking and practice with Russian reality. Special emphasis is made on the PR manager function in corporate society, including international PR topics. Social networking and the role of the Internet in today’s media and PR are discussed.

Negotiations and Dispute resolution

This course covers the theoretical and practical aspects of negotiations and includes many case studies and exercises.

Strategic Marketing

Covers a variety of advanced topics in marketing strategy such as marketing plans, SWOT analysis and other issues. Course is open to students who have previously taken principles of marketing.

Services Marketing

This course deals with the marketing service issues such as customer satisfaction and customer profitability in areas such as financial services, legal services, hospitality, entertainment, health care, education, retailing, transportation and other service areas.

Corporate Finance

Corporate Finance Course is offered in Spring 2012.

Entrance Exam

You could take AIBEc Entrance Exam from November 1, 2011 till January 22, 2012. Students who achieve qualifying score on the exam pay reduced tuition.

January 23, 2012

Spring Semester starts January 23, 2012. Registration is open. You can download registration form here.