Principles of Marketing

This course introduces you to the fundamentals of marketing (history, key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today's dynamic and connected environment..

Eugene Radewych,
AIBEc Professor

Pre-MBA Studies at AIBEc

For students who can afford the high cost of earning MBA in the United States or Western Europe, a period of pre-MBA studies at AIBEc provides excellent preparation and increases chances of admission to a top school.

  • Option One is to earn a Certificate of Business Studies at AIBEc. The certificate requires 10 courses and is normally completed over a two-year period.
  • Option Two is to take the 4 fundamental courses which will give you a good basis for future growth in other business schools. They are Microeconomics or Macroeconomics, Financial Accounting, Corporate Finance and Principles of Marketing.

Although pre-MBA studies at AIBEc do not guarantee admission to any particular school, past participants in the program have had outstanding success both with regard to admission and financial aid. The following is a partial list of American and Western European Institutions where former AIBEc students have continued their graduate studies: Brandeis, Cambridge University, Columbia University, Cornell, Duke, Georgetown, Harvard, IESE, IMD, Indiana University, UCLA, INSEAD, London Business School, MIT, Rochester, Stanford, University of Chicago, University of Illinois, University of Michigan, University of Texas, University of Virginia, University of Wisconsin, Vanderbilt University, Wharton, Yale.

Principles of Marketing

Principles of Marketing Course is offered in First Summer Semester 2012.

Entrance Exam

You could take AIBEc Entrance Exam from March 26 till May 21, 2012. Students who achieve qualifying score on the exam pay reduced tuition.

May 14, 2012

First Summer Semester starts May 14, 2012. Registration is open. You can download registration form here.